This is an interesting article, but it misses one of the major points–it doesn’t matter what the movies do to attract an audience–as long as ticket prices are so high and keep getting higher and movie theaters like Arclight and Sundance open and make going to movies something special to do rather than something everybody does on a regular basis, the industry will put itself out of business or become like Opera, poetry and theater, an elite form of entertainment.  And you can’t save an industry by telling people they should do something–that’s like trying to get kids to eat their broccoli because it’s good for them.

So tell me what you think.

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